WHAT’S IN IT FOR YOU?

HISTORY: Ticketmaster is the leading ticketing agency in Australia, who along with Ticketek in 2005 controlled 90% of tickets sold.

This is the story of analysis I performed within the company ..

WHAT’S IN IT FOR YOU?

The following work documents some of the strategy and analysis work I performed in an IT recruitment company. Much of this work was performed at home reading books and forums to learn the latest techniques. The work on market supply, market demand and Google Adwords is applicable to any market.

If you want to be effective in competing in electronic markets (on-line) it is useful to use analysis or an analyst like myself to help set a long term strategic direction. If you are interested in the search engine optimization I performed on the site, you may like to visit the Website optimisation section on this site .

WHATS IN IT FOR YOU

This work was borne out of a need to understand the recruitment market. What resulted was a way to understand the business revenue generated in any area within Australia.

This analysis can be used as the front end to a phenomenal number of important business strategies. Are you the kind of company that would be interested in understanding the geographic demand for resources by either industry or company size?

WHAT’S IN IT FOR YOU?

A major experienced manufacturer put up with an ‘out of stock’ problem because of resource limitations and / or internal skills issues. As I was the only one in the department with a marketing qualification it made sense to use my training to look at creating an ordering system that addressed this problem.

If you have a long standing business problem, sometimes it takes an external consultant like myself, to be employed exclusively to work on that problem to create a long term efficient solution. This article looks at how a solution to a single long standing problem was developed. If you would like to see other work that I performed in Clipsal, please see the Product management section of this site.

WHAT'S IN IT FOR YOU?

If you are in a top 500 company right now, you may realize the value or need for such rigorous reporting on the markets that you participate in. Perhaps your market is highly regulated or the media reports reasonable frequent industry values? But without knowing their exact calculation methods, how can you be sure of what the reports mean?

The reports below are the result of diligent full time work, strategy and analysis dedicated to providing unparalleled information about a company’s real time performance.

MARKETING STRATEGY & ANALYSIS

This page was created to act as the index page for strategic and analytical projects that I have performed for clients and to perhaps interest you in using my services.

Feel free to read on or click on whatever client’s projects are of interest to you.

CLICK HERE if you wish to go to the Marketing STRATEGY AND ANALYSIS INDEX