WHATS IN IT FOR YOU
The following secondary research was performed on free data. The table shown was created after hours, when I was working on a project to create a Licensing model. The information shown in the table has many applications for any company wanting to know the general business wealth for any geographic location in Australia – as defined by the wages that companies in that area pay. if you are selling B2B and want to sell to small or large company’s of a specific industry, this can help you create targeted advertising campaigns or send your sales people ‘business to business’ in the right areas.
Other related information is shown in the Drake articles in the Strategy and Analysis section and the Website Optimisation section of this site.
HISTORY: Drake International is a leading international recruitment company.
MISSION: I developed a business model that allows you to see at a glance the relative wealth/ size of companies in a given geographic region.
RESULTS: Below is one of the preliminary tables that I constructed from research data to further understand the opportunities that different locations and industries within Melbourne can provide.
Potential Recruitment Revenue per major area within Greater Melbourne, 2008
(columns = employee numbers in a company)
The above table shows that the revenue made by all recruitment companies through hiring and training services for Greater Melbourne was equivalent to 2.34 billion dollars. Eastern Melbourne had the second highest recruitment revenue potential for large companies (200+ employees) equivalent to $132M.
CONCLUSION
This type of research was able to be used for office relocation within Melbourne and for the feasibility of office establishment in WA. Several towns were analysed for the type of industries and size of companies to understand if the current number of recruitment companies were optimum for a given area.
Similar tables can be supplied on employee wage cost for any area.
If you need to research a given area, or want to find an area with certain financial (total size) or industry characteristics, then this kind of research may be of value to you. Contact me …
