About
If you are an individual or company looking for research, website optimization or market analysis, you have come to the right site. Do you have an interesting marketing or business problem? Please feel free to peruse the sectors that I have worked in see some of the exciting projects and innovative solutions I have created.
HISTORY: Bruce Dwyer initially graduated as an Electronic Engineer in Adelaide, then moved to Canberra to work as an engineer in the Aviation industry with AirServices Australia. This work involved many facets of engineering as he worked in various departments such as surveillance engineering, communications engineering and operations services. The degree and engineering work provided a base for his analyst abilities. However after only a few years in engineering it was realised that his passion was more with finding creative solutions to hard business problems.
After completing a three year advanced certificate in marketing, more substantial study was undertaken at the Uni of Canberra where he graduated with an MBA (marketing major). After a few years in Adelaide working in Product Management at Clipsal and Strategic Management in a leading Market Research company he decided in 2000 to opt for a sea change and moved to Melbourne. Since moving Bruce has worked in many industries under many titles. The one binding factor has been a steadfast belief in using sales analysis, competitor analysis and market analysis to create a baseline for any future work.
In his home life he chose to enhance his creative side by taking screenwriting classes and making short films. With several years he had created five short films that involved writing, directing and producing each project with a team of very creative cast and crew members. He greatfully acknowledges the all the support he gained in these endeavours and the unexpected benefit of learning fast track team building, risk management and crisis handling,
Long term Bruce is very interested in the sustainable energy industry. Unfortunately low Carbon cap targets, lack of rebates or incentives for R&D means that this industry is likely to remain relatively fledgling for a while to come. As this is the most critical issue facing our generation and all future generations and there is such a lag in the response to the greenhouse gases already in the atmosphere, it is vital that industry and corporations do all they can to reduce their carbon footprint. For these very obvious reasons Bruce is eager to assist companies to ctively work towards solving this very real global crisis.
Apart from saving the environment, fauna, flora and the human race he is interested in working with any companies that have the chutzpa to really make a positive mark in their industry, rather than be the status quo. This has been why it's always been a goal of his to work for a company that truly values primary research and original market analysis to drive strategies that see them becoming successful and the best corporate citizens that they can.
Typically this interest in Market Analysis has been the realm of eager SME players, start ups and innovative technology companies. Perhaps this is because they are the ones most interested in growth and can act outside of the circle, square or whatever paradigm that many companies find themselves trapped in. If you are a company in need of fresh thinking and innovative work, I welcome your call.
